The best tie downs you'll ever use

The best tie downs you'll ever use

SmartStraps products are the best tie downs and ratchet straps you'll ever use, and we mean it. We create and sell the most innovative tie down products on the planet. And by innovative, we don’t just mean bright colors, an overabundance of lengths, or flashy eye-catching materials. Our engineers dig into the nitty-gritty to build and craft products with benefits that truly satisfy our customers’ needs. They look good, they feel good, but most of all - the quality, durability, and functionality of our gear is unmatched. That’s why SmartStraps has more patented and proprietary products than any other company in the market. We believe in continuous improvement and guarantee our products are the best. So get out there, adventure is waiting.

Our History

SmartStraps has revolutionized the way consumers secure their loads with unparalleled ease and reliability since its launch and is the inaugural brand of Winston Products,LLC, a product innovation and development company. Founded in 2004, Winston Products brings to market true innovation for consumers and retailers alike. It boasts a diverse portfolio of best-in-class brands and merchandising solutions in the automotive, lawn and garden, and home industries. Based in Cleveland, Ohio, the company has a portfolio of over 1,400 consumer products and holds more than 200 patents. In addition to SmartStraps, Winston Products is also home to other industry-leading brands: CargoSmart, FlatCat Golf, HydroTech, SWOPT Cleaning, TowSmart, and Twisted Goat.